The WhatsApp Business API can be used via our Inbox as well as via your own API integration. MessageBird offers different pricing models depending on your usage. You can find details below for both Inbox and API usage.

Using WhatsApp via Inbox

You can make use of WhatsApp via our Inbox without any coding knowledge required. We offer different solution plans for the use of Inbox; all customers start on a free plan and can upgrade their account according to their needs. Our plans range from free to custom. Each plan includes free WhatsApp approval and a certain amount of Monthly Active Contacts for all your Inbox channels. Your WhatsApp usage is included in the Monthly Active Contacts. 

A Monthly Active Contact (MAC) is an End-User who interacts with your business using at least one of MessageBird’s communication channels at least once during a month, and who is identified by as a contact. You can read more about Monthly Active Contacts here: Monthly Active Contacts

You can see pricing for our solution plans on our Solutions Pricing page. Note that our solutions plans are usually billed on a yearly basis. If you are looking to change you plan, you can read more info here: Managing your Inbox subscription plan

Using WhatsApp via the API

Because API customers use their own solution, they will only pay per WhatsApp message that they send. When billing your WhatsApp usage, we differentiate between the use of Session Message and Message Templates. On this page we explain the difference between using Session Messages and sending Message Templates: What is the difference between Template and Session Messages?

Pricing for WhatsApp usage via the API can be found on our API Pricing page.