WhatsApp Business App
The WhatsApp Business App is a standalone application for small to medium-sized businesses. Companies can engage with their customers as they would through the standard WhatsApp app. The Business App allows small companies to communicate with customers with no coding for simple questions, answers, and even orders. To get started with the Business App, please visit the WhatsApp site.
WhatsApp Business API
The WhatsApp Business API allows growing companies to send more significant volumes of requests. Using the Business API opens the possibility of integrating with other systems, such as customer relationship software. You can automate business processes and customize your setup more. Using the Business API requires some coding knowledge. Please find a step-by-step guide on how to get started with the Business API here: WhatsApp Business step-by-step onboarding
| WhatsApp Business App | WhatsApp Business API |
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Switching from the App to the API
You will need to migrate your number if you are using the App and would like to move to the API using the same number. To migrate the number, please follow the migration steps in this Phone Numbers Migration article. Below are a few things to know before you migrate your number:
- Once a phone number has been migrated from WhatsApp Business, all chat history will be lost. To retain this history, you must back up this data before the migration.
- Only a business admin for the WhatsApp Business Account can delete a phone number.
- A number can not be deleted if the business has sent paid messages using that number within the last 30 days.