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WhatsApp Business App vs. WhatsApp Business API

Kerry Young
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WhatsApp Business App

The WhatsApp Business App is a standalone application for small to medium-sized business. Companies can engage with their customers as they would through the standard WhatsApp app. The Business App allows small companies to communicate with customers with no-coding for simple questions, answers, and even orders. To get started with the Business App, please visit the WhatsApp site. 

WhatsApp Business API

The WhatsApp Business API allows growing companies to send larger volumes of requests. Using the Business API opens up the possibility of integrating with other systems such as customer relationship software. You are able to automate business processes and customize your setup more. Using the Business API requires some coding knowledge. Please find a step-by-step guide on how to get started with the Business API here: WhatsApp Business step-by-step onboarding

WhatsApp Business App WhatsApp Business API
  • Small to medium businesses
  • No developer knowledge needed 
  • Immediate setup via WhatsApp
  • Answer questions from customers and enhance their shopping experience 
  • No possibility of requesting an Official Business Account or green tick
  • Can only be used in one device by one person at the time.
  • Medium to large businesses
  • Requires coding knowledge
  • Use via official Facebook partners such as MessageBird
  • Automated answers, bots and response captures via Flow Builder
  • Talk to customers using customized communication and send larger volumes
  • Possibility of requesting and getting an Official Business Account or green tick.
  • Allows the access by multiple users at the same time via web, and the connection to different CRM's such as Inbox, or Zendesk.

 

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