WhatsApp Business App
The WhatsApp Business App is a standalone application for small to medium-sized business. Companies can engage with their customers as they would through the standard WhatsApp app. The Business App allows small companies to communicate with customers with no-coding for simple questions, answers, and even orders. To get started with the Business App, please visit the WhatsApp site.
WhatsApp Business API
The WhatsApp Business API allows growing companies to send larger volumes of requests. Using the Business API opens up the possibility of integrating with other systems such as customer relationship software. You are able to automate business processes and customize your setup more. Using the Business API requires some coding knowledge. Please find a step-by-step guide on how to get started with the Business API here: WhatsApp Business step-by-step onboarding
| WhatsApp Business App | WhatsApp Business API |
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Switching from the App to the API
If you are using the App and would like to move to the API using the same number, you will need to migrate your number. In order to migrate the number, please follow the migration steps in this Phone Numbers Migration article.
Below are a few things to know before you migrate your number:
- Once a phone number has been migrated from WhatsApp Business, all chat history will be lost. If you would like to retain this history, you will need to back up this data prior to the migration.
- Once a phone number has been linked to the WhatsApp API, you will not be able to use this number again with the WhatsApp App, even if you no longer want to use the API or Inbox.