Subscription VS Transactional
When you sign up for the WhatsApp Business API, you can choose from three different pricing plans: Essentials, Pro, and Enterprise.
When it comes to pricing, there are two types of costs involved: The subscription cost and the transactional cost.
- Subscription: The subscription cost includes access to our WhatsApp for Business solution with other benefits such as access to WhatsApp API, personalised customer support, and much more. In our pricing page, the subscription is mentioned in the top part of each plans.
- Transactional: This refers to the cost involved in sending and receiving messages. In our pricing plan, the transactional cost is mentioned in grey. The following section, we will explain each of these costs in more details.
Pricing per type of message
In the article How does messaging work on WhatsApp Business? we already explained the difference between session message/template messages and when to use them. The following section will explain how our pricing works.
1. Session message
- Your plan already includes a certain amount of session message renewed every month. All the messages sent and received during a 24-hour period will be counted as session messages and deducted.
- If you go over the session messages limit included in your pricing plan, the transactional cost will be applied.
2. Template message
The pricing per template message includes a template message destination price + session message
Every time you send a template message, WhatsApp charges a fee that varies depending on the country or region. Use the drop down menu to see the rates per destination. This price is the same as the one published on the public WhatsApp pricing page.
Note: Your pricing plan includes a certain amount of message templates per month which is the maximum amount of templates you can submit via WhatsApp Template Manager. This has nothing to do with the number of Template Messages you can send.