Message Templates are used to initiate a conversation with your customer. However, WhatsApp does not allow all types of messages. Here are some guidelines and tips to help you create your Message Templates:

What is not allowed?

• Sales, discounts, promotions, product recommendations or offers
• Recurring content
• Customer re-engagement
• Businesses asking customers to review their app
• Businesses sending reminders or alerts that a customer may have indicated interest in seeing (not related to a purchase or event)
• Product or marketing/brand surveys

What are the supported categories?

• Account Update
• Alert Update
• Appointment Update
• Issue Resolution
• Payment Update
• Personal Finance Update
• Reservation Update
• Shipping Update
• Ticket Update
• Transportation Update

Please make sure that your Message Template:

• Includes at least one parameter
• Is not considered promotional
• Does not contain spelling mistakes