Message Templates are used to initiate a conversation with your customer. However, WhatsApp does not allow all types of messages. Here are some guidelines and tips to help you create your Message Templates:
What is not allowed?
- Sales, discounts, promotions, product recommendations or offers
- Recurring content
- Customer re-engagement
- Businesses asking customers to review their app
- Businesses sending reminders or alerts that a customer may have indicated interest in seeing (not related to a purchase or event)
- Product or marketing/brand surveys
What are the supported categories?
- Account Update
- Alert Update
- Appointment Update
- Issue Resolution
- Payment Update
- Personal Finance Update
- Reservation Update
- Shipping Update
- Ticket Update
- Transportation Update
Please make sure that your Message Template:
- Includes at least one parameter
- Is not considered promotional
- Does not contain spelling mistakes