Your MessageBird Dashboard features two different options to send SMS messages to a large number of recipients: Group and Bulk Messaging.
Group Messages
A Group Message is an SMS message sent from the dashboard to a specific group of contacts that have been added to your contact list before; is used to send one message with the same content to a large group of recipients. Within this message, you can use custom fields as variables linked to the recipient you are sending the message, for example, a first name that will be inserted automatically for each recipient.
Sending a Group Message is super easy, click here for our step by step guide.
Bulk Messaging
Bulk Messaging is a way to send out a large number of messages at the same time, without having to send every message separately to our dashboard. When sending a bulk message, simply insert the originator, recipient, content and scheduled time of sending for each message in a spreadsheet that can be uploaded in the Bulk Messaging tool on your MessageBird Dashboard.
Check our step by step guide here to learn how to send a Bulk Message.
In contrast to group SMS, when using Bulk Messaging you can send completely different messages to different recipients. You are completely flexible to use a different originator, message content, and schedule sending times for each message in the spreadsheet.
When should I use Group SMS or Bulk Messaging?
We suggest using Group SMS when you are planning to send one message with limited personalization to a large group of recipients at the same time. Are you looking for a tool to send a large amount of completely different messages which gives you more flexibility for each message? Then Bulk Messaging will be the tool of your choice.
Bulk vs. Group Messaging
Message content |
Recipients |
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Custom fields |
Custom message |
Contacts |
Custom numbers |
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Bulk Messaging |
❌ |
❌ |
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Group Messaging |
❌ |
❌ |