You can use WhatsApp Business to offer support, notify or alert your customers. Some of the most common use cases are:
- Alerts for travel itinerary changes, system outages, location-targeted alerts.
- Notifications about orders or deliveries, appointment reminders, payment processing, and more.
- Customer support to initiate in-depth conversations; your support agents can improve troubleshooting and shorten ticket lifespans.
Keep in mind that WhatsApp does not allow marketing of any sort.