Who pays for any incoming SMS messages? MessageBird March 11, 2020 12:28 Updated Follow Receiving incoming SMS messages if free of charge for you. If your customers are sending replies to your Virtual Mobile Number (VMN), their provider will charge them their standard network rate to send an SMS. Related articles How can I receive SMS from my customers? How do I manage cancellations (opt-outs) from my mobile number database? Forward SMS responses to my mobile phone Forward SMS responses to a URL Why can SMS recipients not respond to messages sent using an alphanumeric Sender ID?