Rule #1: consent from the user

Make sure that the messages you are sending are for recipients who have accepted to receive (marketing) messages from your company. We recommend for this to be included in your Terms & Conditions or even a separate tick box when people agree for you to store their contact details in your system. This type of information is what we call 'proof of opt-in', which links with rule #2: providing an opt out option.

Rule #2: providing an opt out option

Generally, recipients need to be able to opt-out of your messages. Some countries are stricter than others regarding this rule, and some operators may even have their own standards in this regard. We recommend you to include a VMN in your message which allows people to:

• Allow them to request or agree to receive information from you (opt in).
• Let you know if they don't want to receive any more of your messages (opt out).

Rule #3: validity of company

When using your company name as the originator, it needs to be a valid existing company. Sending messages in the name of a third party or a copyrighted trademark for which you don't have the rights or licence to send messages as, can lead to severe legal implications including a definitive block from our platform.