With a long code (VMN), you can send and receive text messages. When you set this as an originator, it allows your customers to respond immediately to the message.
If you want to show a company/brand-name as an originator, but also give your customers/clients the option to reply, you can integrate this dedicated VMN in the body of the text.
You can set up specific 'If this, then that' rules to distribute incoming messages within your MessageBird account or forward them as an Email or SMS to another number.
Note: If you would like to use a VMN to receive verification codes (for example FB, Whatsapp etc), this will not work as some applications are able to detect a VMN and as a result will not send a message.