Below are some pointers on how to make sure your campaign reaches your targeted audience.
Make sure your numbers are formatted correctly
All numbers should have a prefix for their respective country and be formatted as follows: 31612345678 . This means you should remove any + signs or 0’s at the start of the number, and make sure there is a country code at the start of your phone number. If the country code is not added, we cannot guarantee that the message will be sent to the right destination. For more info, check out this article: Numbers Format
Have your contacts up to date
You can manage your contacts from within your account using groups. Make sure you have your contacts imported in the dashboard into groups, so you can easily select your audience and keep an overview of which clients can be contacted for what. You can read instructions on how to create a group here: Create a Group
Set up an opt-in/opt-out for 2-way traffic
Using the Groups feature in your account you can easily manage the opt-in and opt-outs from your customers to make sure you are sending your campaign to those who wish to receive it. To do so, you will first need to add a VMN to your account and set up a Flow. More instructions on how to manage this can be found in this article: How to set up opt in/opt out automatic SMS subscriptions
Personalise & schedule your campaigns
With each campaign you have the option to schedule this for a specific time and date, and to add personalisation within the text itself. Personalisation will allow you to add details specific to the recipient in a message, such as a name or appointment time, without sending the SMS one by one. By scheduling your campaign, you can make sure your SMS will arrive at a convenient time.
Test your campaigns
Set up a test group and send the message you are planning to send out to the whole group a few hours before your campaign goes out. This allows you to trial if all looks correct and to test your opt-in/opt-out option.
Familiarise yourself with restrictions
Local operators in various countries have their own restrictions when it comes to sending SMS here, which may cause your messages to fail delivery. To ensure you don’t run into such problems, you can familiarise yourself with the restrictions for the countries you are sending to in our Country Restrictions.
Be aware of using URL’s
Some destinations have restrictions for using URL’s in your SMS. On some occasions, the URL needs to be whitelisted before this can be sent successfully to a specific destination, otherwise the SMS will be blocked. Generally, shortened URL’s are often not accepted and we advise against using these. Please check the Country Restrictions for your destination to avoid running into issues.