You can configure different actions on a keyword or even no action at all:
- Inactive: Your keyword is active, but no action will be triggered if somebody sends a message with your keyword to the short code. This is mainly used to gather contacts and build a database.
- Direct reply: Configure an automatic reply to confirm receipt of the message or, for example, thank somebody for voting.
- Forward to URL: Using the API you can enter the URL where you want the inbound messages to be sent towards.
- Subscription service: Setup a subscription service and configure your registration and termination message here.