India

Sender ID Restrictions

Can I send with a name/letters as the sender? Yes Your sender ID must be registered
Can I send with an international number as the sender? No The message will be overwritten by a local short code
Can I send with a local number as the sender? No The message will be overwritten by a local short code
Can I send a message with over 160 characters as 1 SMS? Yes  

 

 

Content Restrictions

Do Not Disturb

Messages to numbers that are registered in the Do Not Disturb (DND) list will not be delivered but filtered on Operator side. Transactional messages can be sent to DND numbers 24 hours a day but registration of a Sender ID is required for this.

 

Promotional SMS is not allowed between 9pm and 9am local time. Messages sent after 9pm will be queued and submitted at 9am.

Registration Sender ID

To register a Sender ID for India, you need to choose an alpha numeric word of 6 characters. The word needs consist of capital characters. Example: MGBSMS.

 

We need to receive a signed request on your company's paper specifying the type of traffic you are planning to send including a message example. Registration of your Sender ID will take 2-3 working days.

 

You can find a template of the letter we require here: India Sender ID registration template.docx