The time at which you send your SMS messages can have a major impact on the success of your campaign. Therefore, experiment with our planning tool.
A famous food delivery service increased its conversion rate with MessageBird by sending promotional messages during the hours before lunchtime rather than early in the morning. They combined this by sending messages with more realistic timings, for example 11:09 rather than 11:00 on the dot. So, remember these simple steps:
- Get to know your target audience
- Experiment with different delivery times
- Make your delivery times look realistic
When scheduling your messages, these will always be scheduled based on the timezone your account is 'based' in. You can confirm this by going to your username in the top right corner of the dashboard and selecting 'Preferences'.
How does it work?
Scheduling your message delivery is very easy. In the third and final step of sending a message, you can choose the time to send your messages. Specify the year, month, day and time to send the message. You can also set the frequency allowing you to send the same message once a week, for example.