You can configure different actions on a keyword or even no action at all:
- Inactive: Your keyword is active, but no action will be triggered if somebody sends a messages with your keyword to the short code. This is mainly used to gather contacts and build a database for example.
- Direct reply: Configure an automatic reply to confirm receipt of the message or thank somebody for voting for example.
- Forward to URL: If you’re using the API, this is where you enter the URL where you want the inbound messages to be sent towards so you can apply the logic you want to on your side.
- Subscription service: Setup a subscription service and configure your registration and termination message here.