If you want to automate certain actions, like opt in/out responses, you can easily do this using an If-This-Then-That rule on your Number.
You can teach the system to trigger certain actions based on the content of the inbound messages. By creating rules for your various groups, you can manage your Contact opt in/outs automatically!
When sending out a campaign, make sure your contacts are in a group.
If you configure a rule like the one shown below, those users who reply ‘Stop’ will be automatically removed from the group specified:
This will remove the contacts from the group, but they will remain in your address book.
You can also create multiple rules for one Number, allowing you to trigger different actions depending on pre-specified keywords within the customer’s response.
A company could use this to keep track of customers who are interested in a certain offer. For example: if you send ‘Reply SPA to enter our prize draw’, and want to keep all the replies for this offer in one place, you can set up something like this:
The relevant replies would be automatically forwarded to a phone, email or added to a group, or you could even configure an automatic response!